Latest Blogposts

Getting started with social media in five easy steps

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This morning when you woke up, your first idea was: “I’ll get started with social media.” Good, now let the fun begin… What are the first steps you need to take if you want to use social media to communicate about your company effectively and efficiently? Step 1: Make a plan “Doing something” with social media isn’t enough. First you have to know exactly what you want to achieve, and be consistent with your choices. You may use social media … Continue reading


Improved returns from your testimonials

On Stage

Your marketing department will soon be using a new concept, because “Testimonial 2.0″ is arriving. The biggest difference from the traditional, written client testimonial? Version 2.0 ensures many more readers. This is yet another way for communication to support your sales. Word-of-mouth advertising is very affordable and credible. To give this process a helping hand, almost every company is producing text and video about their best clients and projects. And they’re right to do so. About the blog. In most … Continue reading


The Japanese Social Media Perspective

social media and Japan

A colleague and I recently visited the Belgian branch of a Japanese company to give a talk about our services. We had an interesting discussion about dealing with the press – which involved our research from 2009 – and we also spoke about social media. But not for long: “The management in Japan don’t allow us to use social media,” was the basic reason, “Not at all.” I had heard this before from European employees of Japanese multinationals. Unfortunately, at … Continue reading