Monthly Archives: January 2011

Is Facebook a good strategy?

The Belgian Marc Bresseel, the new vice-president of Advertising at Microsoft, explained it simply in De Morgen newspaper. He hits the nail on the head: “There’s no silver bullet in marketing anymore. Our media behaviour is so diversified that you need a good mix: from radio and TV, across social media, to online video.” It’s good to hear this with the right nuance from someone who should only care about online advertising. If I’d read the article two days earlier, … Continue reading

Posted in blog | Leave a comment

Another slow revolution

A quiz question: which of the following means of communication have disappeared since computers started replacing everything: fax, telegram, telex, written letter, direct mail, telegraph, telephone, printed press, analogue radio, black-and-white television or typewriters? Here’s a clue: at least ten of them still exist. Okay, perhaps the telegraph has disappeared, but even that might still be used occasionally for reporting international cash-transfers. All the others are still used and bought every day. A new electronic typewriter costs about 100 dollars … Continue reading

Posted in blog | 3 Comments