Monthly Archives: May 2011

Simply paying more doesn’t make sense

I have to a go to a difficult meeting on Monday. A potential client wants lots of press attention. They think simply calling in a PR agency and paying them a lot of money, if necessary, will be sufficient. But I don’t need all that money; first I need something else. The company in question doesn’t currently have any new announcements. They also don’t want to tell too much, because they mainly want governments and very large organisations as clients, … Continue reading

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